Mobile Application Development Services
Changes in customer expectations, willingness to share data, and continued, rapid adoption of mobile as the means to manage more personal and business tasks is driving a wealth of inventive mobile applications. Our clients are inventing mobile applications to enable them to grow more revenue from their existing clients, learn more about their prospects to increase conversion rates, deliver services at lower cost with quality assurance, and build market share.
Mobile Application Solutions – Unique to your business
A mobile solution is a complex combination of market research, user experience, mobile platform architecture, cloud/server integration, automated mobile device testing and product launch activities. But don’t worry – we keep the complexity in our shop and keep the focus on your business. Our mobile application development service team knows how to help you convert your unique vision into an offering on
the Apple App Store and Google Play Store.
Mobile application Development for Retailers
The increase in the use of mobile devices for retail purchases combined with cutting edge marketing technologies is driving a new generation of mobile applications. Companies are recognizing the need to implement new mobile solutions to market, gather data, suggest products, target prospects, and deliver value to existing customers.
Mobile E-Commerce (sometimes referred to as m-Commerce) is continuing to account for a greater share of total e-commerce growth worldwide, according to Statista. In 2018, it accounted for 63.5% of retail e-commerce sales and is estimated to reach 72.9% of e-commerce sales in 2021. Talk to us if you need some new capabilities in your m-commerce application to enable you to increase your e-commerce revenue goals. Here are some inventive mobile solutions for marketing. There are loads more – we can enhance your mobile application to incorporate the right technology for the right reason.
Chatbots
Chatbots and live chat aren’t new, but they are being used in new ways to market products. For example, chatbots are popping up as soon as a visitor lands on the website enabling answers to detailed questions, providing 24-hour service and a good customer experience.
Interactive video with 360-degree views
Industry analysts say 360-degree views have a click-through rate eight times greater than that of traditional videos.
Beacon technologies
Beacons know where the shopper is in the store and can push promotional brand content related to what the shopper is viewing. Beacons are also being used even without a physical store.
Mobile payments and payment security
Enabling customers to pay their preferred way, Apple Pay, Google Pay, Samsung Pay, or pay right through your mobile application.
AI and machine learning
Enable more accurate personalized recommendations, deliver smarter chatbots, provide predictive analysis for customer segmentation and enhance lead scoring for improved. Talk to us if you’re considering implementing an AI solution as part of your mobile application strategy!
Mobile Application Development for Insurance Companies
IOS and Android mobile applications are already an integral part of managing real-time work for carriers, brokers, and the insured at some companies. Getting insurance quotes, enrolling members, managing coverages, and handling claims can all be easily accomplished via mobile apps today. However, a poorly implemented mobile offering can translate into a frustrating experience. We can help you review your existing mobile offering and suggest improvements that will deliver the key capabilities that your customers and brokers see in other mobile applications and have come to expect in a mobile experience. We understand that implementing features like e-Signatures, audit trails, and user security that integrate with your legacy applications and their operating systems are all important considerations when implementing mobile applications for insurance companies. We can also help you design and implement new self- service portals targeted to policyholders, your brokers or employees if you have not already implemented a fully mobile solution that delivers the quality of service your stakeholders expect.
Mobile Application Development for Financial Services Companies
The financial services industry has seen an explosion of mobile capabilities from mobile-only banks to AI applications that predict spending habits and help consumers better manage their banking activities. In a recent article that summarized a 2019 survey of executives at US Financial institutions, nearly 60% of executives recognized that social media engagement and cross-selling efforts are current weaknesses. The key to growth in banking and financial services is acquiring new customers and cross-selling to existing customers. In order to affect growth in new customer acquisition, 24% of respondents indicated that investing in their mobile application will be the single most important strategy. For example, the ability to open an account simply and easily via the mobile application is a key capability that many institutions don’t offer. today. Let us help you automate your new account processes or other ideas you have to enhance your mobile platform with user experience and UI design that will appeal to new clients.
In a 2019 study by Marqueta, Millennials are a primary source of new financial services clients and are driving many of the changes we’re seeing in the financial service. Are millennials part of your new customer strategy? If so, we can help you add the functionality they expect into your mobile platform.
Cutting edge mobile capabilities for Financial Services companies
Getting ahead in the modern financial services arena is all about innovation, especially for mobile application development. Capabilities like application-exclusive ATM withdrawals, biometric validation, and using customer data for the customer’s advantage are all cutting edge trends for mobile platforms.
Geneca has proven experience in delivering unique, high-quality mobile App Development
We deliver services in all the stages of mobile application including mobile strategy, user experience, mobile platform architecture, cloud/server integration, automated mobile device testing, and product launch activities.
Mobile strategy
Many mobile enhancements fail because they lack a defined adoption strategy, feedback loop, and success criteria. Is the goal to sell more to our existing customers, increase our market share, or reduce an operating expense? Geneca can deliver a mobile strategy session to answer these questions and help you determine how best to lay out the steps of your mobile product path.
User Experience (UX) design
The main goal of the mobile user experience design is to acquire your target market and engage as many users as possible. It is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided while using the mobile application. We’ll help you look at mobile apps pertaining to your business and define a set of user requirements that need to be satisfied in the layout of the mobile site navigation and flows.
User Interface (UI)/Graphic design
The UI design is all about how your mobile solution will look and feel. Our designers will work with you to create a visual design that is captivating and appealing to the targeted mobile users. In the clutter of mobile applications, user loyalty can be difficult to maintain. We’ll work with you to strike the right balance between ease of use and visual appeal.
Mobile platform architecture
Most mobile applications are delivered using a cross-platform framework such as Ionic, React Native, Xamarin, and many more. Sometimes a progressive web application or a native iOS or Android application development might be the right architecture for your mobile solution. Our team will help you make the right decision for your business and mobile strategy.
Build your application
Our team of mobile app developers and culture of commitment coupled with the use of Agile methodology ensures that work gets done on time and on budget. Our broad technology depth combined with our experience in working with multiple companies to build complex integrations makes us particularly well-suited for mobile software development. Creating a mobile Android app is a step in
the right direction to optimizing your business
Automated mobile device testing
Automated testing enables our mobile app development team to work faster and smarter during the app development process. We’ll select the applicable mobile testing platform to incorporate the range of devices, open standards, and deployment options to match your product. Automated testing provides better quality, better mobile device coverage, greater developer productivity, fewer defects, and faster cross-platform releases.
Launch your application
We’ll make sure that everything is ready to go and launch your mobile application on Playstore or the App Store.
Evolve your application
Mobile solutions capabilities that we deliver today will continue to evolve as consumer preferences shift and advances in marketing and technology development. Geneca understands that technology innovators need to measure results and incorporate feedback to be able to adapt to change. Together, we can lay out an approach to keep your mobile application fresh and relevant.
Choosing the right platform – Native, Web (Responsive/Progressive), or Hybrid
There are 3 main mobile application technology approaches: native, web and hybrid. Choosing the right approach for your product is import because it affects who will be able to use your application, the capabilities you can offer and your budget. As part of our mobile strategy session, we’ll enable you to choose the right approach for your launch.
Native: Native Mobile (Android & iOS) – Most powerful, best performance and user experience
Native mobile apps are built using platform-specific languages like Swift and Objective-C for native iOS apps and Java or Kotlin for native Android apps. Native apps are also built using specific Integrated Development environment (IDE) for the given operating system and have a software development kit (SDK).
Advantages |
Disadvantages |
| Full access to the features set of the device | A separate application is built, tested, launched for iOS and Android |
| Best performance when processing large amounts of data | Users have to download updates, rather than get them pushed automatically |
| Can develop to each platform’s specific UI standard | More expensive to build and maintain |
Web: Responsive/Progressive – Fastest to build, lower development and maintenance costs
Web apps are websites that look like native apps. They run inside a browser but allow the page content to adjust to fit the screen size of the user’s mobile device. You may have heard about progressive web apps. Compatible with Google Chrome, they are hybrids of regular web pages and mobile apps and can leverage features like push notifications, touch gestures, and vibration similar to native apps.
Advantages |
Disadvantages |
| Easy to build and maintain | Slower performance |
| Build one app for both desktop and mobile | Less intuitive user experience |
| Cannot access mobile device’s capabilities like camera, geolocation |
Hybrid and Cross-platform apps – Combines the main benefits of native and web
A popular option that combines the performance and user experience of native mobile apps with the affordability and code sharing of a responsive web app is a mobile app developed using an approach called cross-platform or hybrid. This approach uses a framework or an SDK and is written in a language that is not native to the mobile device’s operating system. This approach allows the development team to create one code base, but it generates two mobile applications – one for iOS and one for Android.
Advantages |
Disadvantages |
| One code base and library can be leveraged for web development | Available native capabilities are defined by the platform or plugin support |
| User experience and UI performance can be as fast as native | May need some native code written, as not all code can be shared |
| Save time and money in development and on-going releases | Potential for slower speed |
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