Custom Application Development
At Geneca, we believe building custom software requires partnership, so we work closely with your company to fuse quality, value, and service into your unique applications. We measure our success by your success.
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Our Expertise, Your Edge
We’ve built custom applications for businesses in many different industries, from single employee start-ups that need one simple solution to global enterprise Fortune 100 clients who require multiple applications. You benefit from our experience—every lesson we learned, every line we wrote, every user we delighted. We utilize our fluency in a wide variety of tools, technologies, and processes to guide you through each choice you make and bring you the correct outcomes you need on time, on budget, and on expectation. After all, companies that develop tailor-made software solutions have a unique competitive edge in their market.
We start with a conversation.
Custom software development does not begin with code; it begins with a business problem. We start by listening to you and brainstorming with you. Whether your current software applications are failing, or you have an idea to drive innovation, we listen closely and gather information to craft a free plan for your software that will drive value and ROI.
Nothing salesy involved
Your conversation will be with a senior leader experienced in custom software development, not a salesperson. We’ll learn about your organization, your vision, your challenges, your timeline, your objectives. And you know what? Sometimes we’ll suggest that you don’t need a custom application to fulfill your vision and point you towards other options. That’s how strongly we believe in partnerships.
We give you a detailed estimate of your project—completely free.
Building any software takes a team of experts who can absorb your knowledge and create what you need. This begins with a multi-faceted list of all the items you will use for your software applications. We call the list we create an Experience Inventory (EI) and we walk you through the first version before you select us as your custom software development partner.
Your Experience Inventory
- Catalogues every item of your custom application development—every screen, engine, API, requirement, test, and more.
- Articulates development complexity and timing for each and every task in your software project
- Provides a clear estimate of the time and cost involved in your custom application development
WHAT IS CUSTOM APPLICATION DEVELOPMENT?
Businesses create custom software applications when they can’t find the right software to fit their current and future needs. Custom application development allows companies to build customized software that improves specific business functions.
These custom applications are different from standard software because they are designed with specific business functions and unique business needs in mind. The development process for custom software relies on business stakeholders to work closely with the development team to produce the end product.
No one knows your business needs quite like you do, and no one knows technology better than your custom software development team. Custom built software blends these skill sets to provide a one-of-a-kind solution that off-the-shelf software can’t offer.
LEARN MORE ABOUT CUSTOM SOFTWARE DEVELOPMENT
We understand that custom software development is a huge investment for you and your business, and it shouldn’t be taken lightly. That’s why we offer a commitment-free consultation with our senior leaders, who can help you invent a product and problem solve your current issues to ensure this is the right step for you. Whether you’re looking to upgrade your current system or build a new one from scratch, we can help you create a plan that works for your timeline and budget.
Our Approach
A custom application development process refined through decades of software experience
Invent
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Someone is going to disrupt your industry—let’s make sure it is you. We help you drive innovation and growth by listening, brainstorming, and planning WITH you. To make transformation possible, you require a custom software partner with the expertise to make your ideas actionable while reducing risks in your applications and driving bottom line value.
Build
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We will engineer your vision into value. Our entire development team of architects, analysts developers, designers, software engineers, and consultants deliver clean, high-quality code designed for your specific business applications and built to last. We build robust and scalable custom software solutions for every business problem, platform, and device.
Launch
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A successful software launch requires a variety of moving parts that we can assist you with by organizing the entire process. From providing the right visuals for your marketing team to training your team members to use your software to showcasing your products to stakeholders, we guide you through launch and user adoption.
Evolve
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Now that your custom software solution has given you a competitive edge, the last thing you want to do is lose it. We understand that your current needs likely don’t match your future needs - and we’re here to help bridge that gap. Our software knowledge gives you an advantage when it comes to anticipating a changing landscape, and we focus on building a lasting partnership and multiple applications that stand the test of time.
Experience Our Approach
We make your plan come true
Once we agree on the Experience Inventory (EI) items for your first application release, we craft a plan that we will review daily. We believe transparency, accountability, and collaboration provide resolutions to many pitfalls and external threats, so we developed tools and processes to keep this plan front and center. We take each line in the EI and create a card in our Virtual Wall Gantt; the cards are divided by day, function, and task owner. You can see what will be done, when, and by whom. Each card is checked off, but remains visible, until it is completed. You can log in anytime to check on your project. We review the wall each day at a quick stand-up meeting to ensure everyone has what they require to remain on task. Since each item relates back to your Experience Inventory, you have perfect traceability throughout your custom software project.
We help you design your product
Building your product begins with definition sessions with your company stakeholders to refine and clarify your business and technical needs. In these upfront sessions, we foster shared language and vision, establish scope, and generate requirements. We focus on both the design and requirements, developing a clear understanding of the resolutions for your specific problem, who will use your software and how they will interact with it. Because we understand how important it is for your stakeholders to “see” the software, we create high-fidelity designs instead of sketches or wireframes. You quickly see what was designed, and we get the details correct before we begin coding. As a result, we’re able to increase speed, decrease frustrations, and lower costs. These designs accompany clear and concise requirements detailing the functionality of each item in your application.
We architect for today and tomorrow
We leverage our substantial expertise gained from decades of working in custom software application development to design and implement the architecture that will be the best foundation for your software. Crafting an upfront architectural strategy is an important part of our services, and it improves both the velocity and the performance of our projects. We start with a data model—a visual representation of the data and your business’s relationship with the data. This model promotes organization and collaboration between business and technology teams and acts as a blueprint for your specific software. This attention to each detail is the backbone of all we do, and it’s why our software projects have a 97% success rate where others fail.
We build using lean agile best practices
Together, we will plan and build your custom software solution iteratively. Once your first requirements are approved, we begin coding while helping you craft your second set of designs. We develop the first piece of your product, test it, and release it to you and your users for feedback. This lean agile cycle of application development is essential to ensuring your development process is on the right track and communication is seamless across all teams. Utilizing this iterative cycle of design, code, test, communicate, refine or release allows us to improve while we develop. You will always know your software project’s status at the level of detail you prefer and it will be clear, consistent, and aligned to your company’s needs. Throughout the partnership, we keep each piece of information in sync to allow you the best possible visibility and control of your project.
We test everything
Strict quality control is a part of each stage of our process from our initial conversation to final delivery of applications. We complete performance testing of all functionality in the software solutions on various operating systems, and we help you manage the change request process to ensure you have a software product that exceeds your expectations. When you are ready, we guide various user groups through testing, which is an important part of preparing to launch your software. These selected users who have not spent hours poring over designs, debating choices, and seeing the pieces come together will bring fresh eyes that can provide valuable feedback.
our Future Together
WHAT IS CUSTOM APP DEVELOPMENT STRATEGY?
Whether you’re updating legacy applications, building mobile apps for different operating systems, or designing web apps to improve specific business functions, your custom solution will take advantage of a lot of the same processes.
However, your custom software development needs rarely stop there. You want a development team that can help develop a strategy that gives you the most from your custom application throughout its lifetime.
Once your custom software development team has built and tested your new product, you’ll need to roll it out to users. How will that work? Will they like it? Even if they do, there will inevitably be things users want to change about your custom app later. Are you prepared to adapt your technology as your business needs evolve?
Packaged software might be ready to go, but it doesn’t offer the same long-term gains that custom software does.
We protect your investment
After the initial launch, we continue to partner with you and your business. We keep you focused on growing your business while we deliver the support you need to lead your company and avoid external threats. Whether you will have in-house staff to handle the ongoing support for your applications and maintenance or would like us to handle this process for you, we will create a solutions maintenance plan that works for you to keep your software operating efficiently. We are all invested in your app development and want to make certain it stays up to date and secure.
We Help you evolve and grow
As you move forward with your first release, you will already have a set of items in your experience Inventory that you marked to save for later. Since you own the intellectual property rights, your custom-built software allows you to dream. There are always more ideas than you have the time or budget for in the scope of the current solution. Perhaps they are ideas for new features or services that you think you might require but wanted to survey your users before you built them. Either way, we keep those items for your software application documented and assist you to validate and schedule them in your next phase or release.
100% US BASED
Direct communication with real people with deep software and business knowledge, problem-solving skills, and a sense of humor. Our team possesses the technical dexterity to move you smoothly through all stages of the software application development lifecycle from invention to evolution.
Our History of Success
We are proud to see how our application development projects deliver value to our partners every day.
Benefits of custom application development
Advantage
Your differentiation should not depend on the same standard software as everyone else. When you create custom applications, you can boost your company’s performance and create valuable assets.
Ownership
No more subscription or licensing fees for your off-the-shelf software. You own your software applications, have intellectual property rights, and control everything.
Adaptable
With custom applications, your software solutions will grow and change with your business. You are never changing your business to match the software.
Technology Expertise
Our differentiation is not the technology we use in our custom solutions, but how we utilize technologies in our custom software applications. We select the specific technologies for your software based on your business goals and needs, not any other factor.
Not sure if custom application development is right for your business?
Here are some common statements we hear and how we think.
“We have a bunch of software applications already.”
Have you been piecing together a variety of off-the-shelf, standard software to create your own technology system? We understand. Even as a custom software company, we use some off-the-shelf software, too. After all, they do just what we need them to do and they are not the main focus of our business. What is different? We connect those third-party apps with custom application development to create an integrated software system. Where you may move in and out of multiple applications, slowing down your employees’ workflow, we have integrated ours into a cohesive system allowing us to enter data in one place and utilize that data everywhere we require it. A custom application brings all the functionality you desire into one place allowing you to operate efficiently and effectively.
“I cannot afford custom.”
Are you sure? When you buy off-the-shelf software solutions, you often find yourself paying for features that you do not want, support services you may never use, and creating time-consuming work arounds for items your business needs. When you are paying for items by the user, as your business grows so do your costs. We have built many applications for companies just like yours who were surprised to find custom was cheaper than what they were already spending. Just the advancement from expensive physical servers to flexible cloud options has significantly reduced costs. Isn’t worth a couple of hours of your time to chat with one of our leaders and receive that free consultation? Perhaps you will find you cannot afford to wait any longer before switching to custom application development.
“I do not know what my business will become in the next few years.”
All the more reason to build the custom software you need today and to let it grow with your business. You do not have to tackle everything all at once–desktop or web-based software, mobile apps, cloud storage, etc–but can start with one set of functionality. Later, you can add features to your app at the correct pace for your growth. Instead of spending your management team’s time researching, buying, trying, hating, and creating a workaround process for your employees to use off-the-shelf software or paying large fees to third party providers, spend that time partnering with an experienced team on custom application development. Your solution grows at the pace of your business.
“My business deals with secure data.”
Many industries have strict data regulations, but all companies should be concerned with protecting their data from internal and external threats. After all, a data breach can harm your business and your customers. Off-the-shelf solutions are big targets for hackers who can get big rewards for breaking security and getting data from all the clients using those applications. A custom software solution created just for you can address your concerns and secure your data, adhering to industry security and privacy requirements and going beyond to provide you with a software solution that exceeds your needs.
Knowledge is power and we give it to you for free
A successful process starts with a simple first step—an informal informational call.
WHAT WILL HAPPEN IF YOU GIVE US A CALL OR FILL OUT THE CONTACT US FORM?
HOW WILL I KNOW I CAN TRUST YOU WITH MY IDEA?
WHAT SHOULD I EXPECT DURING THAT FIRST CALL?
- What business problem are you solving?
- Are these issues for your current company or an entirely new revenue stream for you?
- What is the current process for your users?
- What applications or solutions are you currently using? Are they cloud-based?
- What web or mobile app delights you?
- Does your organization have in-house developers delivering on a variety of projects?
- What do you love and what frustrates you?
WHAT COMES AFTER THE FIRST CALL?
If we already know we are not able to assist you, we will also tell you during the first call. We want you to have what you require to be successful even if that is not us. We may have another resource to suggest to provide the service you require or we may tell you we have a conflict or other reason why we cannot work with you. We will be honest.
We also might agree to check back in later. Maybe you are just dipping your toe into the app development water and wanted to learn the process. We understand that. We will ask when you would like us to reach back out. If the answer is “6 months” we will contact you then. If it is “never”, we will say that it was nice to meet you and wish you the best with your business and your software. Simple. Honest. Respectful.
IF WE MOVE TO THAT SECOND CALL, IS THAT WHEN THE SALES TEAM RAMPS UP?
AFTER I CHOOSE YOU AND WE START WORKING TOGETHER WILL I EVER TALK TO THAT LEADER AGAIN?
geneca advantages
expertise
We’ve created more than 300 custom software development solutions for companies of all sizes across industries. Our expertise spans decades and includes each aspect of the software development life cycle. From day one, our development team can assist you to advance your software, your vision, your business, and your bottom line, whether you’re a start-up or need an enterprise-level software rescue.
quality
Your interactions with Geneca will be a quality partnership from the first hello. We know that life has enough frustrations naturally, so we do everything we can to improve the quality of each aspect of your project. We run our meetings efficiently, we do what we say we will do, we deliver quality in our code and our conversations. We will deliver a quality custom application.
approach
Our clear and consistent approach to custom software development benefits you and your business. Together we focus on your success, your opportunities, your ROI. Let our tools and processes, honed through thousands of hours crafting quality applications deliver value and reduce risk. Building excellent custom solutions is what we do.
FAQs
How do I create a custom application?
What is an example of application development?
- Enterprise resource planning
- Customer Relationship Management
- Project Management
- Database Management
- Ecommerce
- And more!
Application software development is all around you if you know where to look.