Joel Basgall, CEO and CoFounder of Geneca, recently posted this article to the Entrepreneur website. Industry standards are for often less than helpful — especially when they’re used to make strategic business decisions. Granted, some benchmarks are useful for...
In an environment where up to 75% of new software products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking...
So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect. The answer? Yes. When tasks are strikingly similar or repeatable, process is very effective....
Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers. A successful...
When it comes to making a business thrive, past success is not a guaranteed indicator of future success. In today’s ever-evolving and increasingly competitive business ecosystem, change is becoming “the new normal.” Much like Madonna and Lady Gaga,...
Many executives are feeling worn down by confusion around project business objectives and recognize the need for more involvement from business stakeholders. These are the key findings of a new study of approximately 600 business and IT executives published by...
Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative....
Your products and services—what you do—are the foundation of your business. Without your products and services, you have no business. But everything else—how you attract and touch customers, how you partner with suppliers, how your employees interact both internally...
Effectively communicating requirements and earning stakeholder approval require a combination of technical and software skills. This article offers ideas on how to present requirements to stakeholders with confidence and win their approval. Read the full article...
Chess and software have many of the same core principles. Learning about one can help you learn about the other. Genecian Charlie Hill explains the five principles chess and software have in common so that you can improve your game in both. Read the full article...
In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a competitive edge. How Your Company Became a Software Company and May Not Even Know It
It is no longer “business as usual” for software architects. The “Application Economy” requires all businesses to think and act like nimble software companies in order to keep up with the changing needs of their customers. Read the full article...
A job interview is a common way people decide whether you are a cultural fit and satisfy the requirements of the role. In the second installment of our series in Modern Analyst, “Business Analysis – Getting Back to Basics,” Genecian BA Charlene Ceci explains how a job...
Joel Basgall, Geneca’s CEO, discusses the importance of improving products and increasing capabilities with software, especially for companies that may not typically use technology to its fullest. In this Wired blog post, Basgall explains why business owners should...
In the world of product development, most project leaders have only one or two opportunities a year to start a brand new project. While we’re good at planning kick-off meetings and tweaking an agenda to meet the needs of our new project, we’re often a bit rusty at...
Every company should be a software company. This means every CMO should be a rock star software marketer. Learn how in this article in CMO by Geneca’s VP of Marketing Michael Klynstra. Read the full article here: In Software Development, Execution Isn’t...
Despite popular belief, execution is not everything when it comes to software development. In this article with TechWell, Geneca CEO Joel Basgall explains how even the best execution can’t overcome a terrible idea, a lack of shared expectations, or anything less than...
Despite how tirelessly a company pursues excellence in every aspect of its business, it will eventually hit a wall where further growth and optimization seem futile. So now what? In this article with CMO, Geneca’s VP of Marketing Michael Klynstra explains how software...
When I was a kid I was told not to do a lot of things. Did that always stop me? Not really. That’s part of being a kid. It’s in our nature to defy logic, be annoying, and satisfy our curiosity. That said (and because I know my kids will inevitably be as...
Despite software playing a larger role in the enterprise, 50-80% of software projects fail to satisfy the business goals. Why is it that business people and technologists seem to have such trouble collaborating? And how do we fix that? Geneca’s Ryan McClish and Kenton...
