3 Keys to Launching Products Customers Will Actually Use

3 Keys to Launching Products Customers Will Actually Use

In an environment where up to 75% of new software products fail to meet market expectations, effectual innovation isn’t necessarily tied to the “perfect” product. Reaching customers means launching products that easily blend into the real life of the buyer, striking...
9 Ways to Strengthen a Distributed Team

9 Ways to Strengthen a Distributed Team

Working remotely has evolved from an emerging trend to the new normal. Productivity is the assumed result of eliminating the commute to the office, yet getting more hours to work is not the same as actually getting more done. Achieving success in remote work stems...
3 Tips for Choosing the Right Idea

3 Tips for Choosing the Right Idea

Fresh ideas are the foundation of innovation. It’s widely believed that building a pipeline of ideas is the ultimate weapon for leading organizations but real value stems from developing a strategy to choose them wisely. What does your company need to know to sort...
Finding Fresh Ideas

Finding Fresh Ideas

It’s hard to generate new ideas. It’s even harder to generate ideas that succeed. As new product failure rates hover around 70%, discovering new ways to grow revenue is a daunting prospect for organizations. So, how do you invent new ideas to successfully maximize...
Disrupting Process to Achieve Greatness

Disrupting Process to Achieve Greatness

True innovators know one thing for sure: past performance is not an indicator of future results. The road to sustainable disruption is a windy one and to stay competitive, organizations must know how to navigate inevitable curves. Last week, I made the case for...
3 Reasons Businesses Build a Process

3 Reasons Businesses Build a Process

So often, our client discussions turn to innovation. Many wonder whether creativity is managed by a repeatable process or if it’s simply born of the Eureka effect.  The answer? Yes. When tasks are strikingly similar or repeatable, process is very effective....
Innovation vs. Disruption: The Tale of the Tape

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many companies – especially startups – make liberal use of these words that connote change and creativity but...
Top 3 Companies that Mastered Product Innovation in 2016

Top 3 Companies that Mastered Product Innovation in 2016

One of the biggest challenges of product innovation is creating an element of surprise. What does this mean? As consumers, we tend to gravitate towards products or services that fulfill a need, whether we realize that need or not. The most impacted I’ve been by...
15 Highly Underrated Steps to Launching a Product

15 Highly Underrated Steps to Launching a Product

Developing and launching a new product are two distinct actions. You might have gone through the exciting development process with a consulting firm, but have no clear strategy yet for getting that shiny new object into the hands of your target customers. A successful...
To Find More Customers, Think Like a Software Company

To Find More Customers, Think Like a Software Company

Early on the idea of an “Application Economy” was revolutionary. Very few companies embraced the concept that any business, no matter what the industry, should imagine, create, and distribute online tools, apps, or products. Today, as leading analysts and market...
Are We Being Innovative Yet?

Are We Being Innovative Yet?

Your customer wants to do business with you through applications. As a result, software is now playing a much bigger role in how you grow, engage and retain your customer base. To support this growing need for software, the IT team needs to be more innovative....
5 Ways You Can Innovate Products like Apple!

5 Ways You Can Innovate Products like Apple!

When you think of companies that have a reputation for excellence in innovation, Apple most likely comes to mind. Steve Jobs once said: “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it...
Digital Innovation: Getting Your Idea Off the Ground

Digital Innovation: Getting Your Idea Off the Ground

Features of a new product are key to its success, but many companies make the same mistakes when deciding what features are in or out. In the latest edition of Healthcare Business Today, Genecian Clare Anderson gives some suggestions on how to avoid common pitfalls...
What Does Digital Transformation Have to Do with Me?

What Does Digital Transformation Have to Do with Me?

Regardless of what your business does or provides, the customers you serve today are leading increasingly digital lives. This is forcing you to think like a software company. In the third article of their StickyMinds series, Genecians Kenton Bohn and Ryan McClish...