Geneca Ranks #13 Best Place To Work In Chicago for 2018

Geneca Ranks #13 Best Place To Work In Chicago for 2018

Geneca is incredibly excited to be ranked #13 as Best Place to Work in Chicago for 2018! Great Places to Work surveys over 11,000 employees at all different levels in the Chicago area to determine employee satisfaction within the workplace. The list of rankings...
Geneca Ranks #18 of Top 100 Places to Work in Chicago

Geneca Ranks #18 of Top 100 Places to Work in Chicago

Geneca is proud to be ranked 18th on Crain’s 2018 Top 100 Places to Work in Chicago! Each year Crain’s Chicago Business selects the companies where employees love to work the most. Geneca is thrilled to announce that we are ranked 18th on Crain’s 2018 Top 100 Places...
Customer Service as a Marketing Tool

Customer Service as a Marketing Tool

Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like...
6 Ways to Shape the Culture of Your Software Product Team

6 Ways to Shape the Culture of Your Software Product Team

If you feel that dragging a passenger off a plane is an acceptable solution to getting airline personnel onto an overbooked flight, stop reading now. If HOW your product strategy objectives are met is important to you, carry on. The US airline incident this past...
How to Ensure The Adoption of a New Software Product

How to Ensure The Adoption of a New Software Product

If software product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results. While in some cases, adoption may remain high when software product success is lower than...
Three Rules to Manage Product Strategy with Remote Teams

Three Rules to Manage Product Strategy with Remote Teams

In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience. First,...
Defining the Blurry Lines of UX and UI

Defining the Blurry Lines of UX and UI

The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them...
When Fuzzy Language Can Hurt Your Development Process

When Fuzzy Language Can Hurt Your Development Process

Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly during the...
The Millennial UX: Confidence is King

The Millennial UX: Confidence is King

Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
Processing the Millennial Experience

Processing the Millennial Experience

I remember the day I ruined TV dinners for my father.  No, I did not burn his supper.  I introduced him to the microwave.  My dad was born in 1929, walked to school barefoot in the snow, uphill both ways in Oklahoma, and neither trusted nor enjoyed most electronics. ...
Software Does Not Get Better with Age

Software Does Not Get Better with Age

15 year old scotch can be fabulous.  15 year old software can be risky.  What will you do when the software product that runs your business, helps close sales, and brings in revenue becomes obsolete? What is Obsolete Software? Obsolete software means the product...
Walk Softly and Carry a Big Software Catalog

Walk Softly and Carry a Big Software Catalog

In software, the catalog is the center of the universe. Yet, during my nearly 40 years of experience, I’ve often wondered: Why do we approach building software differently than we approach building anything else? In software development, clients can articulate the end...