You’ve finally made it! What started out as an idea grew into something real because of all your hard work. Now you’ve got your new business up and running and are looking forward to a future of new challenges and exciting wins. Custom software for your startup and...
“Agile” and “Waterfall” both refer to software development methodologies used when creating new and updating existing software. The Waterfall methodology refers largely to what it sounds like, a waterfall: The software development life cycle cascades linearly from one...
Geneca is incredibly excited to be ranked #13 as Best Place to Work in Chicago for 2018! Great Places to Work surveys over 11,000 employees at all different levels in the Chicago area to determine employee satisfaction within the workplace. The list of rankings...
Geneca is proud to be ranked number five in the Small Companies category of Best Places to Work in Illinois! Each year The Daily Herald Business Ledger sponsors a statewide competition that awards small, medium and large-sized companies in Illinois a ranking based on...
Geneca is proud to be ranked 18th on Crain’s 2018 Top 100 Places to Work in Chicago! Each year Crain’s Chicago Business selects the companies where employees love to work the most. Geneca is thrilled to announce that we are ranked 18th on Crain’s 2018 Top 100 Places...
Never underestimate the marketing power of excellent customer service. From a friendly smile to going above and beyond, a customer or client wants their purchasing experience to be easy, efficient, and personalized. Most of all they want to be made to feel like...
I recently read a social media post where a woman raved about the cool job interview she’d just been on. She loved everyone’s hospitality, the tattooed interviewer, and the overall casual vibe. It put her at ease and allowed her to feel like they respected her as an...
We know how important it is to start a custom software project with confidence, so we offer upfront consulting at no cost to you. Whether you have an idea for a new product, need to update outdated software, or just require help to push your internal team over a...
If you feel that dragging a passenger off a plane is an acceptable solution to getting airline personnel onto an overbooked flight, stop reading now. If HOW your product strategy objectives are met is important to you, carry on. The US airline incident this past...
If software product adoption is the house, users are the key. After a product launch, organizations are often surprised when a new product doesn’t deliver the expected results. While in some cases, adoption may remain high when software product success is lower than...
In the product strategy phase, objectives of participants in the conference room and at a remote location may be the same, but the experience is different. Effectively managing product strategy facilitation means adapting your strategy for a remote audience. First,...
The terms User Experience (UX) and User Interface (UI) are commonly used in not only dialogue surrounding technology, but business in general. We’ve found that while UX and UI are familiar terms to the business community at large, a fair amount of confusion about them...
Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly during the...
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...
Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
Take a minute to think about the words you use to communicate with others. Have you ever struggled to come up with the ‘right’ word to convey your exact meaning? In business, we use shared language to communicate with our team to achieve common goals. The words we...
I remember the day I ruined TV dinners for my father. No, I did not burn his supper. I introduced him to the microwave. My dad was born in 1929, walked to school barefoot in the snow, uphill both ways in Oklahoma, and neither trusted nor enjoyed most electronics. ...
What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually! I recently spent a week in Orlando with my family enjoying the breadth of entertainment offered by the area’s theme parks. Having visited...
15 year old scotch can be fabulous. 15 year old software can be risky. What will you do when the software product that runs your business, helps close sales, and brings in revenue becomes obsolete? What is Obsolete Software? Obsolete software means the product...
In software, the catalog is the center of the universe. Yet, during my nearly 40 years of experience, I’ve often wondered: Why do we approach building software differently than we approach building anything else? In software development, clients can articulate the end...
