Last week, we explored how “fuzzy words” can either help or hurt the path to inventing, building and launching a product. The first post of the two-part series argues that fuzzy words – or ambiguous terms – helps the development process, particularly...
In the software development cycle, words matter. When we invent new products, we give them names, define their features and describe who the product is for and its purpose in life – that’s the foundation, or “the why” of the product. When developing, we write stories...
Trading encyclopedias for Google, VHS for online streaming and landlines for iPhones, millennials are a generation of simplicity, ease-of-use, and access. Millennials currently represent the largest portion of the American workforce. A recent study took a...
